Why do consumers prefer silver jewellery to gold?

In today's world our contemporary artisans are experiencing an exciting rise in business, as more and more jewellery consumers are discovering the value of owning quality sterling silver at prices much lower than gold.Whether you are choosing a gift,Silver bracelets are also popular in this type of material. Their designs range from wide, bulky silver cuffs to slim silver chains, so there is always a design to suit everyone. As well as the designs suiting every ones taste, silver jewellery is also popular when complimenting skin tone. Where gold is too harsh on skin tones such as pale and very tanned skin, silver does the opposite and balances out the colour.Pure silver is extremely soft so therefore in a majority of cases, metal alloys such as copper, for example, are added to harden the material. By law, for a piece of jewellery to be named sterling, silver or just generally considered to be real, it must contain 92.5% of silver. If a piece of silver jewellery is made by a process in which the silver is bonded to any base metal, it is referred to as silver plated, this is NOT real silver. If you do decide to choose silver as the material for your jewellery, treating yourself to something you deserve,when it comes to buying silver jewellery, why not shop online. Without the brick and mortar stores, online jewellery sites are able to give their consumers the best prices for their goods …and all items sold are still delivered in good time! So it seems that as jewellery trends come and go, silver will forever remain popular across the worlds fashion spectra.